All Posts

There's a concept from Buddhist psychology Peter Weiss uses with every client: the two arrows. The first arrow is anything that hits you — an email, a request, bad news. The reaction is automatic. You can't stop it. The second arrow is your choice. What you do with the reaction. Whether you fire back, say yes to something you shouldn't, or spiral — that's on you. Most people don't know there are two arrows. They just take both hits and move on.

There is no such thing as an idealized user. We're all distracted, temporarily disabled, with lots of things competing for our attention and if there's one thing we've learned through decades of building software, it's that we have to design around that reality, not in spite of it." — Jon Yablonski

Meta’s $16 billion settlement highlights a deeper crisis facing modern knowledge workers: the distraction economy. Learn how targeted digital interruptions build process debt, fragment focus, and cost billions in lost productivity—plus actionable strategies to protect your attention and achieve deep work.

Are you drowning in workplace notifications and AI-generated noise? Learn how to embrace "one peaceful flow" by filtering out distractions, protecting your attention, and turning true signals into valuable output.

Are you building a smarter workflow, or just generating AI-assisted process debt? In Episode 98, HubSpot expert Chris Carolan reveals how to abandon rigid industrial-age models and build AI-native systems that prioritize human connection and eliminate waste in knowledge work.