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Stop Optimizing Your Toothbrush Routine
Here's the thing about a process that's working well: you don't see it. Nobody walks up to you and says, "Hey, great email triage today." The outcome shows up — but the process itself is invisible. Which means it's also easy to mess with, because there's no obvious cost to changing something nobody's watching.
Chris Terrell
Apr 33 min read


Your New Software Won't Fix a Broken Process
Most clients walk into a consulting engagement expecting magic. What they get instead is a mirror. In this episode, Toby and Chris unpack why technology implementations so often disappoint not because the software is wrong, but because the process underneath it was never examined. From the "kitchen analogy" to the AI cuteness trap, they lay out what process debt actually costs and what to do before you ever call in outside help.
Chris Terrell
Mar 124 min read


Stop hiring tools to "fix" processes. Tools don’t fix workflows; they amplify them.
In the physical world, a carpenter who wastes 70% of his wood gets fired. In the digital world, we call that same waste "Process Debt" and ignore it.
Digital scrap is invisible, it’s the "zombie" systems, muted channels, and skipped foundations that erode your team's sanity. The truth? You don’t lose to bad technology; you lose to skipping the boring foundations that make good technology usable.
Chris Terrell
Feb 272 min read


Most businesses optimize their silos. Few optimize what happens between them
Most orgs polish their silos and ignore the white space between them—the handoffs. This Fix-It Friday argues the real gains come from mapping seams, aligning incentives to system outcomes, codifying the handshake (“If you give me X…I deliver Y”), and automating guardrails so it’s hard to do the wrong thing and easy to do the right one.
Chris Terrell
May 16, 20253 min read


Elon Musk, ERP Nightmares, and the Hidden Costs of Process Debt
RACI fails when truth lives in email. Make a single system of record per domain, separate reports from one-off analysis, and wire RACI to the tool that actually changes state, not the meeting.
Chris Terrell
Mar 21, 20253 min read
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