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"In software, you test your code before it ships. In life, you're testing in production. And when there's a bug that was in prod. You can't roll it back." — Dr. Adam Link

Here's the thing about a process that's working well: you don't see it. Nobody walks up to you and says, "Hey, great email triage today." The outcome shows up — but the process itself is invisible. Which means it's also easy to mess with, because there's no obvious cost to changing something nobody's watching.

There's a joke that goes: how do you sell a deaf person chickens? You just ask really, really loudly. It's a bad joke. It's also, somehow, the default communication strategy in most workplaces. When we're not being understood, we repeat ourselves more emails, more meetings, more bold text. And still, everyone walks out of the room with a completely different idea of what just happened. More volume was never the answer.

Most SaaS tools present as the easiest solution to all your problems. For a single user, that might even be true. But get a team involved — without a clear process and the right people at the table — and you've just handed everyone a bucket of 300,000 Legos and walked away. In this episode, Toby and Chris break down the requirements trap, the hidden cost of anchoring to your old system, and why pushing people into the tool before defining the process is sometimes exactly the

Most clients walk into a consulting engagement expecting magic. What they get instead is a mirror. In this episode, Toby and Chris unpack why technology implementations so often disappoint not because the software is wrong, but because the process underneath it was never examined. From the "kitchen analogy" to the AI cuteness trap, they lay out what process debt actually costs and what to do before you ever call in outside help.